Get help, support and advice on all aspects of brandCrowder.


Getting Started

brandCrowder is an online platform for simply successful crowdfunding. We make it easy for project owners to connect with donors, contributors or investors who will help them fund their dreams.

The brandCrowder platform includes three key values all designed to give projects the best possible chance to reach their funding goals.

Once you have created a user profile, click the “create a project” button to start your project. You will have access to a toolbox with information to help you along the way.

Anyone who has gone through the process of setting up a user profile can start a project, if they meet the requirements of Funderbuilt. Below are some of the basic requirements:

Project creation is currently available to individuals in the US and Canada only. Plans for worldwide expansion are in the process and will be available in the near future.

  • Project owners must be 18 years of age or older.
  • Project owners must be permanent US resident with a Social Security Number or (EIN).
  • Project owners must have a US address, a US bank account and US state issued ID.

brandCrowder can be used to raise money for any cause, idea or business as long as it does not violate any local, state, national or international laws and regulations.

Yes - we take security seriously and use every measure possible to keep your information as safe as possible. The brandCrowder website uses industry standard SSL Encryption to insure safe data transitions, and all sensitive information is stored in an encrypted format to further protect it. Additionally, all payments are handled through our secure payment partner, Braintree. brandCrowder does not keep credit card or any other form of payment information on file.

One of the key attributes for launching a crowdfunding project with brandCrowder is the ability to obtain information and guidance through the crowdfunding toolbox as well as our fundraising managers.

Once a project is submitted, the project owner will receive an assessment along with tips to improve the fundraising campaign. Below is a list of tasks to help plan your campaign. While none are necessarily “required,” these tasks have proven to be successful in previous crowdfunding campaigns:

Pre-Launch (Day 0 - 30)

  • Make sure there is a plan
  • Write a campaign plan
  • Write a business plan

Focus on Marketing & Promotions

  • Market Research
  • Create a Marketing Plan/Strategy
  • Make a sizzle reel
  • Set-Up Social Media
  • Create a logo & brand
  • Systemize your outreach
  • Create buzz around your project
  • Create a campaign video


  • Onboard Early Funders
  • Determine Rewards
  • Become partially funded
  • Determine desired seed-funders

Make sure that you have the foundation of your project in order

  • Financial Research/Develop a budget
  • Strategy/Business Research
  • Legal Research

Launch (Day 31)

  • Host a fabulous launch party through social media, webinar or in person.
  • Execute, everything as planned.
  • Evaluate, everything that you planned.
  • Be ready to re-create a new plan, reboot or abort.

60 Day Campaign (Day 31 - 90)

  • Launch various messaging campaigns you created during pre-launch
  • Post video Blog updates to funders and fans.
  • Continuously engage and push for last minute funds
  • Reach out to targets who showed interest but have yet to donate

Post-Launch (Day 91- 120) and Beyond!

Be sure to perform the following Exit activities:

  • Ship out promised rewards.
  • Thank you and follow up email to all who donated
  • Continued updates to the project

Crowdfunding a project is fun but it also requires work. Make sure you have things in order before you is one of the components for successful funding.

Potential funders should feel comfortable and be compelled to support your project. Your project page should give information that makes this possible and earns their trust.

  • What are you trying to accomplish with your project
  • How will you accomplish it?
  • How will the funds be used?
  • What are your qualifications to complete the project?
  • Share information for people on your team
  • What is the current status of your project?

No, but it is highly recommended. Projects with a video are 20% more likely to reach their goal.

For Donation projects: Project owners will still receive the funds raised.
For Reward project: Funds will be returned to contributors.
For Equity project: Funds will be disbursed based on the structure of the deal.

Yes. Any funds raised will be returned to contributors.

Yes, but not for the same cause, idea or business. We typically don’t encourage project owners to run multiple projects at once.

Yes. We recommend that you inform donors and contributors that your cause is not affiliated with a licensed nonprofit organization. For tax deduction questions or other specifics, please contact an attorney or financial professional for advice.

Yes. You will need to provide proof that your organization is licensed with a tax exempt status. brandCrowder is focused on funding projects for nonprofit and charitable organizations. For tax deduction questions or other specifics, please contact an attorney or financial professional for advice.

Yes. You can raise money for a friend. Many projects are managed by a friend or loved-one on behalf of the recipient. You can request that the check be issued in your friend or family-member’s name at the end of the campaign.

Yes. Funderbuilt, through its partners, will perform the verification process to confirm identity and bank accounts. Please refer to our Terms & Conditions for further detail.

Transparency and authenticity is important for a crowdfunding campaign. Our platform by nature is collaborative and is powered by community building efforts. If you are concerned about protecting your idea or potential intellectual property you should consult with a legal professional prior to launching your campaign.

We are always looking to grow and expand to other countries in the near future. We appreciate your patience as we grow!

Yes. Your page can be in the language that best fits your audience. However, so that we can best serve all our communities, we request that all projects include an English version of the project. If you have videos in other languages, we request that you include English subtitle or a transcription of the verbiage.

If your project offers rewards, they are typically items produced by the project itself. You can offer a CD, print, signed program, etc. You can also offer an “experience” as a reward, i.e. backstage pass, personal phone call, etc. The project owner sets up reward tiers and amounts. Rewards must comply with brandCrowder standards and must not violate any local, state, national or international laws or regulations.

Yes. When building a project you can limit the number of available rewards. If you want to offer 20 backstage passes you can limit your reward to 20. As soon as 20 people support that reward tier, the category will be marked “Sold Out” and contributors won’t be able to select that option.

Typically the cost to mail the reward to your contributors should be taken into account when you plan your budget and goal. Remember, that contributors can pledge to your project from anywhere in the world, so if you decide to include international rewards, take that into account in your costs.

No. On the Rewards set up of your project, you’ll find a check box that reads “I will ship rewards outside the U.S.” This box will be unchecked by default. If you choose to deliver international rewards, simply check the box, and consider international shipping costs in your rewards fee structure.

Additional functionality is coming that will allow you to charge an additional shipping fee for international rewards, or provide more customized details on where you will and will not ship.

Seems like a great idea to get your fundraising started with a little seed money, right? WRONG. Your credit card company may see that contribution as a payment to you from you (or a cash advance) and shut down your whole account. Even a small contribution from the project's owner could jeopardize the account, and result in the loss of ALL FUNDS RAISED. That would be a bummer, so we simply don't allow you to fund any project you own.

You cannot sell a security interest in your project without the proper legal documentation and filings with the state and the federal government.

While equity crowdfunding can be done using Funderbuilt, there is a different process that we use and your project has been set up as a reward based on a project.

We highly recommend you show proof of concept through your ability to sell products and raise money through an initial reward based campaign prior to seeking equity. The ability to show market acceptance and consumer interest will make the next round of fundraising, which could include equity, much easier.

The Deal Index

The Deal Index is a quick and easy way to gauge a project’s progress and the efforts of its owner. Think of it as a multiplier – the higher the Deal Index, the more info and efforts the owner has invested.

While ALL active and approved projects will be searchable and displayed in the brandCrowder website, projects with a higher Deal Index are more likely to be chosen for special features, project spotlights, or other brandCrowder marketing and promotions. For more information, please refer to our Terms & Conditions.

The Deal Index is calculated during project set up. As the project owner provides information, details and marketing tools for the project, the multiplier increases. The more he/she provides, the greater the Deal Index.

No – absolutely not. You may be able to generate the interest and funds you need without providing the details and marketing support we’re recommending. But crowdfunding experience and marketing expertise tells us that your chances are a lot better if you do complete these activities.

Yes, however there is a minimum threshold required. This threshold can be reached as long as all required information is provided and tasks completed.

You can provide additional information and complete new recommended tasks.

Everyone can see your Deal Index.

Project Launch

The amount of time depends on how long it will take you to obtain all the required information and complete the required tasks. A project launch can be postponed depending on the amount of time and resources you allocate to the additional information and tasks. Running a successful campaign is a big commitment, but then again isn't anything worthwhile in life?!

We have a team of fundraising managers each assigned to specific projects. A fundraising manager will review the content and approve a project if all the information provided is in order. brandCrowder will notify the project owner when their project is approved and ready to launch.

Following the review process, if the fundraising manager requires changes or additional information, the project owner will receive a request to perform the necessary changes and resubmit for approval.

If the project violates Funderbuilts’ guidelines, the project owner will be notified and the project will not be allowed to launch. For guideline details, please refer to our Terms & Conditions for further detail.

Typically the review process takes 48-72 hours, although some projects may take longer depending on complexity and subject matter. You will not be able to access your project or edit any details during this time.

Yes, the majority of your project can be edited after it is approved, including your project images, video, description, promotional info, financial projections, business plans and FAQs.

You may edit any project details while the project is in still draft mode, prior to submitting it for payment and review. When you submit your project for payment and review, you will temporarily be unable to edit any details. This review/approval process typically takes 48-72 hours.

Once your project is approved for launch, you will no longer be able to edit the following:

  • Project Name
  • Fundraising Goal
  • Merchant Bank Account Setup

The Go Live Date can be adjusted up until 12:00AM (midnight) EST on the day before the launch. So if you need more time to set up your project before you turn it live, that’s fine, just make sure you change the Go Live Date at least 24 hours in advance. New or additional rewards can be added at any time, but once a project has been funded, existing rewards cannot be deleted or changed.

The best place to find answers to this question is in our brandCrowder Toolbox. Once you make your Project Payment, you’ll have access to all the information and resources contained there. The brandCrowder Toolbox appears in your My Stuff page, and you must be logged, with a paid-for project in order to use it.

If you are fundraising for a project or a cause that you believe in, chances are that people will be compelled to support you. Below are some tips for a successful campaign.

  • Share your project with family and friends and family and ask them to do the same.
  • Create a Facebook page.
  • Create a Twitter account.
  • Share your social media links with your network.
  • Post a video, a presentation and photos.
  • Choose a good name for your project.
  • Develop a good description for your project that will provide donors and contributors a compelling synopsis of your plans.
  • Continuously update your donors and contributors about the status of your project.
  • Always thank your donors and contributors as they are your biggest supporters and will share your project with their networks.

Each project has it’s own unique URL, and social media tools built into the page, so sharing it with others is easy. There are a number of ways to do it:

  • On the project page, click the “Share” button in the upper right, and choose from all sorts of places to share it, including email, Facebook, Twitter, LinkedIn and more.
  • On the project page, under “Project Links” in the lower right, copy the Project URL and paste it into your email, social post or marketing materials. This is a direct link to your project’s brandCrowder page.
  • On your Dashboard, under “My Projects”, click the “Share” button that appears on any project list, and choose to share it from email, Facebook, Twitter, LinkedIn and more.

Other Common Questions

brandCrowder assesses a one time fee per project of $250 or 5%, whichever is lower, plus credit card processing fees for reward and donation projects.

If your project is successfully funded, Braintree will apply credit card processing fees ranging from 3-5% to the funds raised. For more info, read our Pricing & Fees

If you are unable to complete your project as promised before your project deadline, you are expected to cancel it.

If your project is successfully funded you are required to fulfill all rewards or refund any contributor whose reward you do not or cannot fulfil. Failure to do so could result in damage to your reputation or even legal action taken by your contributors.

Always communicate immediately, openly and honestly with your contributors.

If a reward has not yet been selected by a funder, you can change the delivery date. Once a reward has been selected and funded, you can no longer change its delivery date, amount or description.

You can select up to 3 categories on the Basics tab of your project set up.

Our site is built with responsive technology that makes it easy to view on all computers, laptops, tablets and mobile devices.

Typically funds raised on brandCrowder are subject to taxes. How much you owe can depend on many factors. We highly recommend talking to an accountant or tax advisor.