Mac N' Cheez
Gross sales for “Mac n’ Cheez!” have risen every year since 2010 and continue to rise in 2015.
About Mac N' Cheez
What is Mac N' Cheez?
“Sweet Lorraine’s Fabulous Mac N’ Cheez!” (MNC) is a “Fast Casual”concept specializing in 15 varietiesof macaroni and cheese with over a billion possible combinations of toppings. In addition, Mac n’ Cheez! offers high-qualityorganic, Soups, Salads, Sandwich Wraps and “Grilled Cheez!” Sandwiches, with many organic, vegan and vegetariandishes. MNC was created in 2010 by Chef Lorraine Platman and her husband, Gary Sussman. They each have over 30 yearsexperience with their concept, Sweet Lorraine’s Café & Bar, which they opened in 1984. It has been one of the most successfulrestaurants in southeastern Michigan over the past 30 years.
Fast Casual Restaurant
A fast casual restaurant is a type of restaurant that does not offer full table service, but promises a higher quality of food and atmosphere than a fast foodrestaurant. Typically, they offer made-to-order food with more complex flavors than fast food restaurants. In the US, it is a relatively new and growing category positioned between fast food and casual dining. Thisdiningcategorydid not become popular and common until the early to mid 1990s, and did not truly become mainstream until the beginning of the 2010s. Examples of fast casual concepts, include Chipotle Mexican Grill, Shake Shack, Pei Wei Asian Diner, Five Guys Burger and Fries, Panera Bread, Jimmy John’s Gourmet Sandwiches. Macaroni and cheese is one of the most popular foods in America, often cited as being in the “Top 10” most popular foods lists of many food writers and bloggers. It is one of the most popular “comfort foods” in the United States. Comfort food is defined as “culturally traditional food, which often provides a nostalgic or sentimental feelingto the person eatingit, frequently with a high carbohydrate level and a simple preparation”.
MAC N’ CHEEZ! Current Operations
There are currently six Mac n’ Cheez! units in operation: Troy, Michigan (The Somerset Collection Peacock Cafes--opened October 2012), Auburn Hills, Michigan (Great Lakes Crossing Outlets food court--opened November 2010) , East Lansing, Michigan (Michigan State University Campus area--opened September 2014), Detroit, Michigan(GM Renaissance Center--opened November 2014), Vernon Hills, IL (opened in February 2016 and the most recent location in Midtown Detroit, MI (the first “Mac n’ Brewz!” unit with craft beer offerings, opened in February 2016).